Prepare the Strawberry Filling: In a medium saucepan over medium heat, combine strawberries with sugar and lemon juice. Cook for 10 minutes until thickened, then blend until smooth and cool completely.

Make the Dough: In a large mixing bowl, combine flour, sugar, salt, and yeast. Pour in warm milk, add butter and egg. Mix on medium speed for 5-7 minutes until smooth and elastic.

First Rise: Transfer the dough to a greased bowl, cover, and let rise in a warm area for about 2 hours until doubled in size.

Roll Out the Dough: Punch down the dough, roll into a 16x12-inch rectangle, spread cooled strawberry filling, roll tightly, and slice into 12 pieces.

Second Rise: Place rolls in a greased baking dish, cover, and let rise for 30-60 minutes. Preheat oven to 350°F (180°C).

Bake the Rolls: Bake the rolls for 20-25 minutes until lightly golden brown. Let cool in the dish before glazing.

Prepare the Cream Cheese Glaze: Beat softened cream cheese with powdered sugar, vanilla extract, and strawberry puree until smooth.

Final Touch and Serve: Spread glaze over warm rolls and serve immediately.